Analyst Research Papers
Leverage Analyst Research to Inform and Shape Effective Strategies
The analyst reports featured below provide valuable data and analysis that will help you evaluate how new programs, initiatives and technologies can positively impact your business. Take advantage of independent research to gather the information you need to make informed decisions.
Connected Marketing for Travel Providers: Imperative Email Marketing Tactics to Drive Profitable Revenue Contribution
A May 2010 study conducted by industry analyst David Daniels of The Relevancy Group reveals top email marketing challenges for the travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Download the full report and access key recommendations on how to build an integrated strategy for leveraging customer data to send more relevant, targeted and profitable messages.
The Transactional Messaging Imperative
An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention.
Total Economic Impact™ of the StrongMail Platform
An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands is receiving by centralizing its email on StrongMail. Download the 17-page study and learn how The Parent Company has reduced costs and improved deliverability.
2008 US and UK Studies on Email Marketing Practices and Privacy
2008 research from privacy research firm The Ponemon Institute and StrongMail Systems reveals risks to customer data introduced by marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data. US Whitepaper Order Form | UK Whitepaper Order Form
The Maturation of E-mail: Controlling Messaging Chaos through Centralization
This research study from StrongMail and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their e-mail marketing, customer service, and transactional email initiatives to protect their brands.
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