Digital Marketing Analyst Research Papers

Leverage Analyst Research to Inform and Shape Effective Strategies

The digital marketing analyst reports featured below provide valuable data and analysis that will help you evaluate how new programs, initiatives and technologies can positively impact your business. Take advantage of independent research to gather the information you need to make informed decisions.

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Complimentary Independent Report: Email Marketing Vendors for 2012

Forrester selected the top six email marketing vendors from a pool of 48 and by researching, analyzing, and scoring against 37 exacting criteria. Download this white paper to learn about the top email marketing vendors best suited for enterprise marketers.

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Forrester Case Study: IHG Consolidates Email and Data Management

In this detailed Forrester Research case study, find out how InterContinental Hotels Group (IHG) increased revenue 16% and achieved a 50% open rate by embracing right-time marketing. Download this white paper to learn strategies and tactics used in the real world for implementing a consolidated email marketing solution.

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Connected Marketing for Travel Providers: Imperative Email Marketing Tactics

A May 2010 study conducted by industry analyst David Daniels of The Relevancy Group reveals top email marketing challenges for the travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Download the full report for key recommendations on building an integrated email marketing strategy.

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The Transactional Messaging Imperative

An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention with email marketing software.

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Forrester Consulting Study: The Total Economic Impact of the StrongMail Platform

An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands is receiving by centralizing its email marketing on StrongMail. Download the 17-page study and learn how The Parent Company has reduced costs and improved email marketing message deliverability.

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U.S. Study on Email Marketing Practices and Privacy

2008 research from privacy research firm The Ponemon Institute and StrongMail reveals risks to customer data introduced by email marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data throughout your email marketing program.

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UK Study on Email Marketing Practices and Privacy

2008 research from privacy research firm The Ponemon Institute and StrongMail reveals risks to customer data introduced by email marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data throughout your email marketing program.

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The Maturation of Email: Controlling Messaging Chaos through Centralization

This research study from StrongMail and JupiterResearch examines the current state of email messaging deployments. Download this whitepaper to learn how enterprises can best organize their email marketing, customer service, and transactional email initiatives to protect their brands.

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For additional information about StrongMail solutions, call (800) 971-0380 or contact StrongMail online.

Access a complete list of email marketing and social media white papers.