Whitepapers
Leverage Analyst Research to Inform and Shape Effective Strategies
The digital marketing analyst reports featured below provide valuable data and analysis that will help you evaluate how new programs, initiatives and technologies can positively impact your business. Take advantage of independent research to gather the information you need to make informed decisions.
Complimentary Independent Report: Email Marketing Vendors for 2012
Forrester selected the top six email marketing vendors from a pool of 48 and by researching, analyzing, and scoring against 37 exacting criteria. The most competitive report to-date, Forrester narrowed the playing field from the 15 vendors evaluated in the 2009 report to only six, representing the top vendors best suited for enterprise marketers.
Forrester Case Study: InterContinental Hotels Group Consolidates Email and Data Management
In this detailed Forrester Research case study, find out how InterContinental Hotels Group (IHG) increased revenue 16% and achieved a 50% open rate by embracing right-time marketing. Learn the strategies and implementation tactics they employed, including its consolidation of marketing and transactional email on one platform, direction integration with its Unica campaign management system, and unifying all customer data into a single database.
Connected Marketing for Travel Providers: Imperative Email Marketing Tactics to Drive Profitable Revenue Contribution
A May 2010 study conducted by industry analyst David Daniels of The Relevancy Group reveals top email marketing challenges for the travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Download the full report and access key recommendations on how to build an integrated strategy for leveraging customer data to send more relevant, targeted and profitable messages.
The Transactional Messaging Imperative
An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention.
Forrester Consulting Study:
The Total Economic Impact of the StrongMail Platform
An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands is receiving by centralizing its email on StrongMail. Download the 17-page study and learn how The Parent Company has reduced costs and improved deliverability.
U.S. Study on Email Marketing Practices and Privacy
2008 research from privacy research firm The Ponemon Institute and StrongMail Systems reveals risks to customer data introduced by marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data.
UK Study on Email Marketing Practices and Privacy
2008 research from privacy research firm The Ponemon Institute and StrongMail Systems reveals risks to customer data introduced by marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data.
The Maturation of Email: Controlling Messaging Chaos through Centralization
This research study from StrongMail and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their e-mail marketing, customer service, and transactional email initiatives to protect their brands.
For additional information about StrongMail solutions, call (800) 971-0380 or contact StrongMail online.
Access a complete list of email marketing and social media white papers.
