Forrester Case Study: IHG Consolidates Email and Data Management
In this detailed case study, Forrester Research examines how InterContinental Hotels Group (IHG) overhauled its email programs to become more customer-centric.
By consolidating its marketing and transactional email operations on StrongMail and integrating StrongMail with its Unica campaign management solution, IHG has seen a 16 percent increase in revenue, as well as lowered costs, quicker production times and a 50 percent lift in subscriber engagement.
Download this Forrester Case Study today and find out how IHG significantly improved the performance of its campaigns by taking a more customer-centric approach to its promotional, transactional and loyalty email marketing programs.
Key things you will learn:
- IHG's strategy and implementation tactics for right-time email marketing
- Strategies for centralizing marketing and transactional email
- Benefits of centralizing customer data on a single database and email delivery on a single platform
- How to reduce deployment costs and increase conversions
- Processes for streamlining operations and expediting time to market
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