Whitepapers
The Maturation of Email: Controlling Messaging Chaos through Centralization
This new study from StrongMail and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their email marketing, customer service, and transactional email initiatives to protect their brands.
Every day, email marketers struggle to manage varying email marketing strategies - all while trying to drive relevance. Results from this study provide insight into how marketing executives are currently using email, its strategic importance and the challenges presented by enterprises' use of the medium. From the key drivers of centralization to solutions for more effective management, this new research uncovers a growing trend away from siloed communications and provides practical guidelines for centralizing email on one platform.
Key things you will learn are:
- Current enterprise adoption, attitudes and investment in email
- Strategies for streamlining email operations and improving ROI
- How to leverage customer data to improve service and sales
- Best practices and control mechanisms for improving email deliverability
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