Business Whitepapers
Apply Proven Tips and Actionable Advice for Improving Your Programs
StrongMail has assembled a large library of instructive industry whitepapers authored by StrongMail's stable of email and social media marketing experts. Before embarking on a major new initiative, educate yourself with proven tips and actionable advice that can help you maximize success.
10 Reasons Why StrongMail Should Be on Your ESP Shortlist
If your email marketing efforts are hampered by data integration challenges, limited functionality and high costs, you should learn how StrongMail overcomes these problems with its unique approach to email marketing. Download this whitepaper and find out why many of the world's biggest brands rely on StrongMail.
22 Quick Tips for Better Email Marketing
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. Download this whitepaper to get the latest expert advice and fresh new ideas for maximizing the ROI of your email programs.
Email in the Age of Social Media
Integrating social media into your email marketing programs can dramatically improve your reach and results. Download this whitepaper and learn the strategies required to fully leverage this dynamic medium.
Four Steps to Relevancy in Email Marketing: The AAIR Methodology
According to JupiterResearch, relevant emails drive 18 times more revenue than broadcast mailings. Download this new whitepaper and learn four actionable steps for integrating relevant content into your email campaigns.
Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
Improving and protecting your email reputation are two of the most significant things you can do to improve email delivery, and this white paper will provide you with information and best practices for safeguarding this invaluable asset.
The On-Premise Advantage for Marketing and Transactional Email
Traditional arguments for insourcing or outsourcing marketing and transactional email have changed dramatically with the introduction of new on-premise solutions and requirements from email marketers for improved control, costs and data security. This whitepaper examines the issues to help you make the right decision for your business.
The Essential Guide for Centralizing Customer Email
Centralized email gives marketers the control they need to maximize programs and profits, but many have yet to implement a strategy due to perceived barriers around how to begin. This paper provides a roadmap for how to get started.
Put the Action in Transactional Email
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think – with the right strategy and infrastructure solution. Learn best practices and how to get started.
Email Authentication: The Time is Now
Yahoo!, MSN, AOL and other major ISPs are checking for email authentication and filtering email accordingly. This must-read includes detailed "do's and don'ts", a current ISP enforcement chart and implementation strategies designed to protect your brand and reputation.
Fixing the Broken Killer App: Key Tactics for Solving
the Email Deliverability Crisis
Email delivery protocols are continually changing, which poses problems for mailers relying on inflexible email systems, whether custom built or offered via an ESP. Is your email deliverability being affected by out-dated technology? Will you be ready?
Getting Smart About Bounce Management
Most ISPs freely disseminate bounce information for improving email deliverability, but many senders aren't capturing or using it correctly. Are you?
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