Email & Cross-Channel Marketing Guides
Apply Proven Tips and Actionable Advice for Improving Your Programs
StrongMail has assembled a large library of instructive industry success guides and whitepapers authored by StrongMail's stable of email marketing and cross-channel marketing experts. Before embarking on a major new initiative, educate yourself with proven tips and actionable advice that can help you maximize success.
Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption.
As marketing channels emerge and evolve, so to do the strategies and tactics required to utilize them for the best possible result. Don't get left behind, download this strategy guide to find out what enterprise marketers will be focusing on in 2013.
Visit enough ESP websites, and they all begin to sound the same. Boost Revenue? Check. Increase Engagement? Check. Improve Deliverability? Check. But what aren’t evident are the nuances between vendors and what those differences mean for your business. Download this whitepaper today to get insights into creating an effective ESP RFP.
If your email marketing efforts are hampered by data integration challenges, limited functionality and high costs, you should learn how StrongMail overcomes these problems with its unique approach to email marketing. Download this whitepaper and find out why many of the world's biggest brands rely on StrongMail.
More than 60% of marketers squandered the incremental sales opportunities afforded them by their own email lists during the 2011 Holiday Season, according to a recent StrongMail survey. Why? Nearly half of 939 respondents reporting barriers related to customer data integration or lack of resources.
Multiple industry studies have proven the effectiveness of post-purchase programs, but many marketers have yet to adopt them. Beyond their sheer revenue-generating potential, post-purchase communications deepen the customer’s involvement across multiple channels, build loyalty, and help improve brand reputation.
Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated active interest by signing up to receive in-stock notifications, price drops or other real-time notifications. The relevancy and timing inherent with these messages result in conversions that are on average 2X to 6X higher than standard broadcast emails.
Marketers know that the cost of acquiring new customers is more expensive than generating sales from existing ones, which makes it tempting to continue sending promotional messages to unengaged recipients. However, with ISPs filtering on engagement, marketers must adapt their approach to avoid having their deliverability affected by ending to non-responders.
75% of online shoppers abandon their cart, but spend 55% more when they return as a result of an effective cart abandonment program. In this detailed whitepaper you will learn proven strategies for implementing, testing and optimizing an effective cart abandonment program.
Gartner reports that marketers using event-triggered, lifecycle-focused messages can expect a 600% increase in email performance compared to traditional batch-and-blast campaigns. Welcome programs represent the first chance to engage a brand’s growing audience and set the stage for a mutually rewarding subscriber relationship.
Since the emergence of Groupon in late 2008, daily deal sites have taken the world by storm, creating a billion dollar market that continues to attract consumers at a rapid pace. However with over 650 daily deal sites in the US alone, these sites are starting to fight for consumer mindshare and need to focus on building consumer loyalty in order to stay on top.
According to Gartner, marketers can boost performance by 600% over traditional outbound campaigns with event-triggered tactics. Learn the strategy, processes and technology needed to implement a right-time email marketing program and significantly improve your bottom line.
Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands capture attention and increase engagement.
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think – with the right strategy and infrastructure solution. Learn best practices and how to get started.
A September 2007 study from JupiterResearch underscores the importance of coordinating email across departments to avoid alienating customers through over-mailing, uncoordinated messages and inconsistent branding.
Traditional arguments for insourcing or outsourcing marketing and transactional email have changed dramatically with the introduction of new on-premise solutions and requirements from email marketers for improved control, costs and data security. This whitepaper examines the issues to help you make the right decision for your business.
Don't wait for an email marketing data security breach to affect your brand. Download this whitepaper today and learn the steps you can take now to safeguard your customer data and relationships.
Learn how to optimize for email deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP’s approach to engagement filtering, the social inbox and sender reputation enforcement.
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. Download this whitepaper to get the latest expert advice and fresh new ideas for maximizing the ROI of your email marketing programs.
Integrating social media into your email marketing programs can dramatically improve your reach and results. Download this whitepaper and learn the strategies required to fully leverage this dynamic medium.
According to JupiterResearch, relevant emails drive 18 times more revenue than broadcast mailings. Download this new whitepaper and learn four actionable steps for integrating relevant content into your email marketing campaigns.
Improving and protecting your email reputation are two of the most significant things you can do to improve email delivery, and this white paper will provide you with information and best practices for safeguarding this invaluable asset.
Yahoo!, MSN, AOL and other major ISPs are checking for email authentication and filtering email accordingly. This must-read includes detailed "do's and don'ts", a current ISP enforcement chart and implementation strategies designed to protect your brand and reputation.
Most ISPs freely disseminate bounce information for improving email deliverability, but many senders aren't capturing or using it correctly. Are you?
Access a complete list of email marketing and cross-channel marketing resources.