Whitepapers
Apply Proven Tips and Actionable Advice for Improving Your Programs
StrongMail has assembled a large library of instructive industry whitepapers authored by StrongMail's stable of email marketing and social media marketing experts. Before embarking on a major new initiative, educate yourself with proven tips and actionable advice that can help you maximize success.
The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs
More than 60% of marketers squandered the incremental sales opportunities afforded them by their own email lists during the 2011 Holiday Season, according to a recent StrongMail survey. Why? Nearly half of 939 respondents reporting barriers related to customer data integration or lack of resources.
The Ultimate Email Lifecycle Marketing Guide: Post-Purchase Programs
According to a 2011 StrongMail survey, less than half of companies reported using post-purchase programs, yet many industry studies have proven their effectiveness, including one publicized review program that prompted 14% of participants to purchase again. Beyond the sheer revenue-generating impact of such programs, post-purchase communications deepen the customer’s involvement across multiple channels, build loyalty, and help improve brand reputation.
The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts
Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated active interest by signing up to receive in-stock notifications, price drops or other real-time notifications from a brand. The relevancy and timing that are inherent with these messages result in conversions that are on average 2X to 6X higher than standard broadcast emails.
The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs
Sophisticated marketers know that the cost of acquiring new customers is always more expensive than generating sales from existing ones, tempting them to continue sending promotional messages to unengaged recipients to broaden program reach. However, with the adoption of engagement filtering by ISPs, marketers must adapt their approach to avoid having their deliverability curtailed for sending to non-responders.
The Ultimate Email Lifecycle Marketing Guide:
Cart Abandonment Programs
75% of online shoppers abandon their cart, but spend 55% more when they return as a result of an effective cart abandonment program. In this detailed whitepaper you will learn proven strategies for implementing, testing and optimizing an effective cart abandonment program.
The Ultimate Lifecycle Email Marketing Guide: Welcome Programs
Gartner reports that marketers using event-triggered, lifecycle focused messages can expect a 600% increase in email performance compared to traditional batch and blast campaigns. Welcome programs represent the first chance to engage a brand’s growing audience in the digital conversation and present a tremendous opportunity to start your subscriber relationship off on the right foot.
How Daily Deal Sites Capitalize On Email Marketing
Since the emergence of Groupon in late 2008, daily deal sites have taken the world by storm, creating a billion dollar market that continues to attract consumers at a rapid pace. However with over 650 daily deal sites in the US alone, these sites are starting to fight for consumer mindshare and need to focus on building consumer loyalty in order to stay on top.
The Right-Time Email Marketing Playbook
According to Gartner, marketers can boost performance by 600% over traditional outbound campaigns by using event-triggered tactics. Learn the strategy, processes and technology needed to implement a right-time email marketing program and significantly impact your bottom line.
The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement
Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands capture attention and increase engagement.
Email Marketing Data Security Breach: Keys To Avoidance
Don't wait for an email marketing data security breach to affect your brand. Download this whitepaper today and learn the steps you can take now to safeguard your customer data and relationships.
The New Rules of Email Deliverability: 2011 and Beyond
Learn how to optimize for email deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP’s approach to engagement filtering, the social inbox and sender reputation enforcement.
Twitter for Business: Your Guide to Getting Started
Twitter’s immediacy, its potential as a conduit of conversation and community-building, its ease of use and its ability to amplify your messages create a compelling value proposition. As a marketer, what’s the best way to build and manage a Twitter marketing strategy? This white paper will get you started.
Facebook Best Practices: Building Your Brand & Your Community
Facebook can be a powerful tool for connecting with customers, but before you build a fan page for your brand, there are a few things you need to do first. Download this whitepaper and learn the proven steps for building and maintaining an active community, and the Facebook marketing best practices that drive both customer satisfaction and your overall marketing objectives.
10 Reasons Why StrongMail Should Be on Your ESP Shortlist
If your email marketing efforts are hampered by data integration challenges, limited functionality and high costs, you should learn how StrongMail overcomes these problems with its unique approach to email marketing. Download this whitepaper and find out why many of the world's biggest brands rely on StrongMail.
22 Quick Tips for Better Email Marketing
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. Download this whitepaper to get the latest expert advice and fresh new ideas for maximizing the ROI of your email marketing programs.
The On-Premise Advantage for Marketing and Transactional Email
Traditional arguments for insourcing or outsourcing marketing and transactional email have changed dramatically with the introduction of new on-premise solutions and requirements from email marketers for improved control, costs and data security. This whitepaper examines the issues to help you make the right decision for your business.
Email in the Age of Social Media
Integrating social media into your email marketing programs can dramatically improve your reach and results. Download this whitepaper and learn the strategies required to fully leverage this dynamic medium.
Four Steps to Relevancy in Email Marketing: The AAIR Methodology
According to JupiterResearch, relevant emails drive 18 times more revenue than broadcast mailings. Download this new whitepaper and learn four actionable steps for integrating relevant content into your email marketing campaigns.
Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
Improving and protecting your email reputation are two of the most significant things you can do to improve email delivery, and this white paper will provide you with information and best practices for safeguarding this invaluable asset.
The Essential Guide for Centralizing Customer Email
A September 2007 study from JupiterResearch underscores the importance of coordinating email across departments to avoid alienating customers through over-mailing, uncoordinated messages and inconsistent branding.
Put the Action in Transactional Email
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think – with the right strategy and infrastructure solution. Learn best practices and how to get started.
Email Authentication: The Time is Now
Yahoo!, MSN, AOL and other major ISPs are checking for email authentication and filtering email accordingly. This must-read includes detailed "do's and don'ts", a current ISP enforcement chart and implementation strategies designed to protect your brand and reputation.
Getting Smart About Bounce Management
Most ISPs freely disseminate bounce information for improving email deliverability, but many senders aren't capturing or using it correctly. Are you?
Fixing the Broken Killer App: Key Strategies for Solving the Email Deliverability Crisis
Email delivery protocols are continually changing, which poses problems for mailers relying on inflexible email systems, whether custom built or offered via an ESP. Is your email deliverability being affected by out-dated technology? Will you be ready?
Comparing Open Source and StrongMail® Email Delivery Servers
This paper reviews the architecture and configuration of open-source MTAs versus StrongMail Email Delivery Server, a commercial-grade outbound MTA appliance optimized for high deliverability.
For additional information about StrongMail solutions, call (800) 971-0380 or contact StrongMail online.
Access a complete list of email marketing and social media white papers.
