Whitepapers

The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs

Proven strategies for implementing, testing, and optimizing effective cross & up-sell programs

More than 60% of marketers squandered the incremental sales opportunities afforded them by their own email lists during the 2011 Holiday Season, according to a recent StrongMail survey. Why? Nearly half of 939 respondents reporting barriers related to customer data integration or lack of resources.

In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize email-based cross and up-sell programs that allow marketers to drive more profitable behavior from the email subscribers they know best: their customers.

Key things you will learn:

Tips for identifying and distinguishing the best types of programs for your business
Required data assets and technologies
3 critical components of an effective program
Best practices for optimizing cross-sell & up-sell programs
Real-world examples from successful programs

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