Whitepapers
Email Authentication: The Time is Now
Email authentication is a vital first step in restoring trust to the email marketing channel and unlocking its full potential for communication and commerce. With many of the major ISPs already checking for authentication, the time to act is now.
No longer is email authentication a technicality that marketers and business managers can ignore. If not implemented, or implemented incorrectly, authentication can severely impact your bottom line by blocking business-critical communications, reducing conversions and degrading brand perception.
On the other hand, properly establishing and managing authentication can position your company to succeed in this new era of sender accountability.
Key things you will learn are:
- What's behind the industry drive for authentication and its role in restoring trust to the email channel
- Strengths and weaknesses of current authentication technologies, how they work, and how they complement each other
- Tips for establishing and maintaining a successful authentication program
- How to pick the right authentication level, manage your email identity and safeguard your reputation
- Current authentication practices at the largest ISPs
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form
