The Ultimate Email Lifecycle Marketing Guide: Post-Purchase Programs
Proven strategies for implementing, testing, and optimizing effective post-purchase programs
According to a 2011 StrongMail survey, 45% of companies report using post-purchase programs and in one case a program guaranteed that 14% of engagers returned to purchase again. Beyond the sheer revenue-generating impact of such programs, post-purchase communications deepen the customer’s involvement across multiple channels, build loyalty, and aid in improving brand reputation.
In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize post-purchase programs that can turn existing customers into brand ambassadors and drive significant incremental revenue.
Key things you will learn:
- Tips for identifying the best types of programs for your business
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing post-purchase programs and their results
- Real-world examples from successful programs
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