Whitepapers

The Right-Time Email Marketing Playbook

Evolve Your Programs to Boost Subscriber Engagement and Customer Retention

Smart email marketers know that delivering a relevant message or offer at exactly the right time will significantly boost engagement and conversions. According to Gartner, marketers can expect a 600% lift in performance over outbound campaigns by leveraging event-triggered tactics and innovative brands like Travelocity and IHG are already seeing between 5X and 15X lifts in performance from their right-time email marketing programs. These statistics are too compelling to ignore.

This new whitepaper will provide you with step-by-step instructions on how to make right-time email marketing a reality in your organization, including the strategies, processes and technology needed to significantly impact your bottom line.

Key things you will learn:

Proven tactics for automating email streams
How to develop effective right-time contact strategies
Tips for implementing, testing and optimizing campaigns
Case studies of successful right-time email marketing initiatives

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