The Right-Time Email Marketing Playbook
Evolve Your Programs to Boost Subscriber Engagement and Customer Retention
Smart email marketers know that delivering a relevant message or offer at exactly the right time will significantly boost engagement and conversions. According to Gartner, marketers can expect a 600% lift in performance over outbound campaigns by leveraging event-triggered tactics and innovative brands like Travelocity and IHG are already seeing between 5X and 15X lifts in performance from their right-time email marketing programs. These statistics are too compelling to ignore.
This new whitepaper will provide you with step-by-step instructions on how to make right-time email marketing a reality in your organization, including the strategies, processes and technology needed to significantly impact your bottom line.
Key things you will learn:
- Proven tactics for automating email streams
- How to develop effective right-time contact strategies
- Tips for implementing, testing and optimizing campaigns
- Case studies of successful right-time email marketing initiatives
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