Whitepapers
The Ultimate Email Lifecycle Marketing Guide:
Cart Abandonment Programs
Proven strategies for implementing, testing, and optimizing
an effective cart abandonment program
According to StrongMail partner, SeeWhy, 75% of online shoppers abandon their cart, but convert at 700% higher a rate, spending 55% more, when they return as a result of these programs. Brands that have yet to implement this type of program, or have done so ineffectively, are leaving a lot on the table while their competitors see dramatic revenue increases by engaging this audience.
In this best email lifecycle marketing practice guide you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize an engaging cart abandonment program that generates measurable, top-line revenue.
Key things you will learn:
- Tips for building a strategy based on customer abandonment behavior
- Technologies and data assets required to implement an effective program
- How to identify the right metrics to measure success
- Optimization strategies to increase conversions and avoid negative backlash
- Real-world examples from successful programs
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