The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs
Proven strategies for implementing, testing, and optimizing an effective winback program
Sophisticated marketers know that the cost of acquiring new customers is always more expensive than generating sales from existing ones. That mindset makes it very tempting for email marketers to continue to send promotional messages to unengaged recipients to broaden program reach.
However, with the adoption of engagement filtering by ISPs, marketers must adapt their approach to avoid having their deliverability curtailed for sending to non-responders. And with over a 12% lift in bottom-line revenue, travel retailer Travelocity demonstrates how reengagement programs can be an effective tool for countering this evolution.
In this detailed, email lifecycle marketing best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize automated programs that reengage inattentive audiences and generate measurable, top-line revenue.
Key things you will learn:
- Tips for segmenting your audience based upon engagement
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing engagement and results
- Real-world examples from successful programs
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