Whitepapers
Educate Yourself for Greater Understanding and Success
StrongMail is committed to educating the industry about critical issues that are transforming the world of email delivery, and ultimately digital messaging. Immerse yourself in one of our business papers for greater understanding of the issues, or dig deeper into our technology to understand how our platform addresses those challenges.
Research Papers
The Maturation of E-mail: Controlling Messaging Chaos through Centralization
This new study from StrongMail and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their e-mail marketing, customer service, and transactional email initiatives to protect their brands. Order Whitepaper
Research Excerpts
MarketingSherpa Research Study Excerpt:
Consumer Attitudes Toward Transactional Email 2007
Access new 2007 MarketingSherpa research on consumer behavior and learn strategies for successful design and execution in this free 26-page research excerpt.
Business Whitepapers
20 Quick Tips for Improving Your Email Programs
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate changes to maximize the ROI of your email programs.
The Essential Guide for Centralizing Customer Email
Centralized email gives marketers the control they need to maximize programs and profits, but many have yet to implement a strategy due to perceived barriers around how to begin. This paper provides a roadmap for how to get started.
Put the Action in Transactional Email
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think…with the right strategy and infrastructure solution. Learn best practices and how to get started.
Email Authentication: The Time is Now
Yahoo!, MSN, AOL and other major ISPs are checking for email authentication and filtering email accordingly. This must-read includes detailed "do's and don'ts", a current ISP enforcement chart and implementation strategies designed to protect your brand and reputation.
Fixing the Broken Killer App: Key Tactics for Solving
the Email Deliverability Crisis
New email delivery protocol standards coming in the next 12 to 24 months will require mailers to take their email infrastructure to a much higher and more sophisticated level. Will you be ready?
Getting Smart About Bounce Management
Most ISPs freely disseminate bounce information for improving email deliverability, but many senders aren’t capturing or using it correctly. Are you?
Technical Whitepapers
StrongMail MTA Express Servers
StrongMail MTA Express offers the most sophisticated outbound email delivery technology on the market, with performance exceeding 1.5 million messages per hour. This detailed paper outlines the different functional areas and benefits of this pre-configured, rack-ready appliance in technical terms.
Comparing Open Source and StrongMail MTA Express Servers
This paper reviews the architecture and configuration of open-source MTAs versus StrongMail MTA Express, a commercial-grade outbound MTA appliance optimized for high deliverability.
StrongMail Email Integration Server
StrongMail Email Integration Server features patent-pending StrongMail EAS software, designed to simplify email deployment and streamline email operations. Explore the integration and personalization capabilities offered through this powerful technology.
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