Whitepapers
Fixing the Broken Killer App: Key Strategies for Solving the Email Deliverability Crisis
New email delivery protocol standards coming in the next few months will require mailers to take their email infrastructure to a much higher and more sophisticated level. Will you be ready?
Enterprises and email service providers are currently caught between two worlds. The first is the existing one where blacklists, filters and other efforts to prevent spam do as much harm as good, catching and preventing the delivery of legitimate email along with the bad.
The second world is rapidly emerging. Within the next few months, new industry standards — including authentication, accountability and reputation scores — will be put in place to stop spam, spoofing, phishing and other techniques currently degrading email as a leading communications channel. Failing to adopt the infrastructure required to support these new rules of engagement will force email strategies to a standstill, with late adopters suffering lost revenue and higher correspondence costs.
In this white paper, we'll explain the issues and challenges that senders must overcome to meet the requirements of the new world, and outline six critical strategies that must be in place to develop an optimal email delivery infrastructure.
Key things you will learn are:
- The bottom line effects of poor email deliverability.
- The critical importance of effective bounce management, which will allow you to understand delivery failure by type; diagnose weaknesses in your practices and correct them; and proactively manage your list.
- Other components of your email infrastructure that are crucial to effective deliverability.
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