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Improve Your Email Marketing

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Whitepapers

The Transactional Messaging Imperative

With the highest open and click-through rates of any type of email and volume rates set to double by 2012, transactional email represents a powerful channel for increasing revenue and improving branding and customer retention. Download the JupiterResearch study for the latest statistics on industry adoption of transactional email for marketing purposes, as well as recommendations for implementing your own integrated marketing program.

Key things you will learn are:

• Industry adoption of transactional email for marketing
• The top three benefits derived from marketing programs for transactional email
• Proven tactics for optimizing transactional email to drive marketing results
• Technology recommendations for receiving the highest ROI
  

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