Whitepapers
MarketingSherpa Research Study Excerpt:
Consumer Attitudes Toward Transactional Email 2007
Transactional email is one of the most important customer communication channels available; however, most companies aren't leveraging it properly to maximize customer retention, reinforce branding or drive incremental sales.
The key to leveraging your transactional email successfully comes down to being able to insert relevant content into a well-designed email that engages customers. This point is underscored by new consumer research from MarketingSherpa, which suggests that execution significantly impacts whether you receive a positive or negative response. The research also found that most consumers want companies communicate with them via email and are open to receiving marketing messages within transactional email.
Download your free copy of MarketingSherpa's 26-page research study excerpt, compliments of StrongMail, and start planning your transactional email strategy today.
Key things you will learn are:
- Prerequisites for implementing an effective transactional email program
- Real-world benefits of adding marketing and branding to transactional email
- Consumer email usage statistics and popularity of transactional email
- Consumer reactions to varying ratios of marketing and transactional content
- Best practices for design and execution
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