Whitepapers
2008 UK Study on Email Marketing Practices and Privacy
This new research study conducted by privacy research firm The Ponemon Institute and sponsored by StrongMail Systems explores how marketing practices affect consumers' privacy rights and risks to personal information.
Survey research reveals that data breaches are common and have a profound impact on acquiring and retaining customers. Additionally, more than half of privacy professionals and marketers are either unsure or don't believe that their marketing programs protect personnel data from loss or theft. This report analyzes the data and makes recommendations on how companies can better safeguard sensitive data and foster more profitable customer relationships.
Key things you will learn are:
- What marketing channels and practices pose the greatest risks to consumer data
- The prevalence of data breaches and their effect on customer acquisition and retention
- Perceptions of regulatory compliance across marketers and privacy professionals
- Trend-based recommendations for protecting sensitive customer data
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form
