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Improve Your Email Marketing

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Whitepapers

2008 U.S. Study on Email Marketing Practices and Privacy

Protecting sensitive customer data and respecting privacy policies is essential for fostering profitable customer relationships, and this report will help you achieve that objective with actionable advice based on a detailed analysis of the survey data. Download the study and discover what changes you can implement today to improve your marketing practices.

Key things you will learn are:

• Internal discrepancies in how different roles share customer data with third parties
• The effect of data breaches on customer acquisition and retention
• Perceptions of CAN-SPAM compliance across marketers and privacy professionals
• Trend-based recommendations for protecting sensitive customer data

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