StrongMail understands that marketing technology is only a portion of what marketers need to be successful. Having direct access to a full-service agency with deep subject-matter expertise and resource support helps everyone do more with less.
StrongMail’s Agency Services division is focused on producing top-line results for your email marketing, social media, online and offline programs. Making that impact today means expanding your marketing horizon to incorporate new and evolving online channels and marketing programs.
StrongMail provides comprehensive agency services across the four key areas of support outlined below.
Strategy
With marketers often being tasked to run more programs with fewer resources, it can be difficult to find the time that is necessary to develop and optimize performance. StrongMail can help you give them the attention they deserve by working with you to optimize key programs, develop new ones and engage in strategic testing and measurement. Utilize our strategy expertise to accomplish core objectives, including conceptualizing and executing new programs, improving existing programs, optimizing the subscriber experience and identifying new segmentation and targeting tactics.
Creative
While your program creative is only a portion of what drives its success, it is the aesthetic wrapper of how your customers interact with and see your brand – both online and offline. Creative is the most visible part of any marketing program and, if not properly executed, can have a detrimental impact on your effort. Our creative experts work with you to make sure that your brand is effectively integrated into your email marketing, social media, online and offline programs, as well as leverage cohesive testing methodologies to deliver you the best creative option for your programs.
Campaign Management
Successful marketing campaigns don't just happen; they are the product of significant effort spanning multiple specialties, from technical aspects like HTML coding and content automation to operational tasks like email campaign testing and deployment. The scope of tasks required can quickly overcome a marketing department's current resources, which is where StrongMail's campaign management services come in. Whether you need long-term or project-based support, our team can optimize your templates, configure your social program, or provide full-service campaign distribution and management for any of your ongoing marketing programs. In addition to an extensive QA process to ensure the best possible end-user experience, our experts will also monitor your program performance and provide insights and recommendations for conversion improvement and increased exposure.
Web Development
The development of all the interactive, web-based assets that support your latest marketing campaign shouldn't be the hurdle the keeps it from going out the door. StrongMail has an experienced and talented team of web developers who can handle all the technical aspects that underpin your latest campaign. Need a new content management system, preference center or landing page? No problem. Looking to develop an app for Facebook, Twitter or mobile? We've got that covered too. From custom scripting to social listening, StrongMail can serve as your own personal web development team to make your most innovative marketing strategies a reality.
For additonal information about StrongMail Agency Services, or additional social media and email marketing services provided, contact StrongMail online or by calling (650) 421-4255.
