As email volumes rapidly escalate alongside spam, phishing and other email abuse, it's more important than ever to focus on the core factors that affect deliverability: sender reputation, bounce management and authentication. However, with ISP spam filtering protocols continually changing, it can be a daunting task to keep pace with the latest best practices.
The need for help with deliverability is underscored by MarketingSherpa's 2008 Email Marketing Benchmark Guide, which found that 30% of practicing marketers don't even take the time to figure out their actual delivery rate. Neglecting deliverability is a surefire way to exacerbate the problem, as continuing to send to problem addresses has a profound effect on your sender reputation.
StrongMail's deliverability services provide you with the expertise and support you need to get your email delivered to the inbox. In addition to generating incremental revenue, increasing your deliverability rate can have a profound effect on customer service and overall brand reputation. The following programs will help you take control of your deliverability.
StrongDelivery Services
This comprehensive package provides everything you need to establish and maintain optimal delivery rates throughout the year, including proper set-up and configuration, ISP remediation, deliverability support, and a subscription to StrongDelivery Tools. Our team of experts will proactively monitor your ongoing email delivery rates to quickly identify and resolve deliverability issues as soon as they arise.
Production Mailing Program
Leverage StrongMail's deliverability experts to transition your mail streams to StrongMail quickly and effectively while building a positive sending reputation with the major ISPs. A key component of the StrongStart implementation engagement, the Production Mailing Program includes instruction in best practices, deliverability assistance and guidance for submitting whitelisting and feedback loop requests.
For additional information about StrongMail Deliverability Services, call (650) 421-4200 or allow us to contact you by completing our web form.
