Production Mailing Program
Establish a Positive Email Reputation Quickly and Effectively
The Production Mailing Program (PMP) is an invaluable component of the StrongStart implementation engagement. Once implementation and setup is complete during the first phase of the StrongStart, the PMP brings in StrongMail's email deliverability experts to work with you on transitioning a production mail stream to StrongMail quickly, effectively and in a manner that establishes a positive email reputation with the major ISPs.
During the program, a dedicated account manager will be assigned to help you analyze, migrate and tune your production mail stream to the StrongMail system. The analysis phase includes the development of a personalized project plan for sending incremental mailings to build a positive sending reputation, submitting whitelisting and feedback loops requests, and advising on best practices and other critical components of email deliverability. StrongMail will also assist in resolving any deliverability issues that arise during the program.
Key Program Elements
- Setup and registration for up to four IPs for available whitelisting and feedback loops at the major ISPs
- Validation of feedback loops and authentication configurations
- Template/Wireframe Review and Optimization
- Reputation check on new and existing IPs
- A tailored mailing program for the introduction of a specific mail stream (marketing or transactional)
- On-going assistance and monitoring of all PMP mailings
- Delivery analysis of PMP mailings
- Validation against the leading SPAM filtering tools
- Email reputation monitoring
- Inbox and bulk folder placement
Upon completion of the PMP, you will have successfully launched a new mail stream on StrongMail and familiarized yourself with the best practices that are required to maintain the email delivery rates achieved during the program.
Please see the StrongStart datasheet for more detailed information on the Production Mailing Program and related implementation, setup and strategic service components.
For additional information about the Production Mailing Program, call (650) 421-4255 or allow us to contact you by completing our web form.
