StrongMail understands that marketing technology is only a portion of what marketers need to be successful. Having direct access to subject matter expertise and resource support helps everyone do more with less.
StrongMail’s Strategic Services team is focused on producing top-line results for your email and social programs. Making that impact today means expanding your digital marketing horizon to incorporate new and evolving online channels.
StrongMail provides comprehensive strategic services across the four key areas of support outlined below.
Strategy Services
Email and social programs come and go so quickly that spending the time necessary to develop and optimize performance is often an after-thought. Our strategy team will help you give them the attention they deserve by working with you to optimize key programs, develop new ones and engage in strategic testing and measurement. Take advantage of our strategy expertise to accomplish core objectives, including conceptualizing new programs (e.g. lifecycle, preference center, transactional), improving existing programs, optimizing the subscriber experience and identifying new segmentation and targeting tactics.
Creative Services
While your program creative is only a portion of what drives its success – it is the aesthetic wrapper of how your email and social customers interact with and see your brand. The creative is the most visible part of any online program and if not properly executed can have a detrimental impact on your effort. Our creative experts work with you to not only effectively reflect your brand in your email and social program creative, but leverage cohesive testing methodologies to deliver you the best creative option for your programs.
Production Services
As resources become increasingly stretched, our Strategic Services organization offers relief to your production needs – whether you need long-term or project-based support, our team can code your HTML email or configure your social program for you. Our email and social production experts are knowledgeable of best practices, rendering considerations and other challenges.
Distribution & Management Services
For companies lacking the resources or expertise, StrongMail offers full-service campaign distribution and management services. Our team will put your email and social programs through an intensive QA process to ensure the best possible experience for your customers and prospects. And the support doesn’t stop there. Our experts will monitor your program performance and provide insights and recommendations for conversion improvement and increased exposure.
For additional information about StrongMail's Strategic Services offerings, call (650) 421-4200 or allow us to contact you by completing our web form.
