In order to increase the effectiveness of your email marketing programs, you need to ensure that your practices are keeping pace with evolving industry trends and consumer behaviors. With StrongMail Strategic Services (S³), StrongMail's resident experts will work closely with you on any aspect of your email marketing programs to ensure that they are optimized for long-term success and customer satisfaction.
From setting up and optimizing your email programs to expert consultation on industry best practices and program design, StrongMail complements its proven email marketing system with a comprehensive set of strategic and creative services to help you maximize results. StrongMail Strategic Services consists of three principle programs that are specifically designed to increase your email marketing ROI.
Email Marketing Optimization
Receive an extensive audit of your marketing and transactional email programs to maximize results and customer satisfaction. StrongMail's email marketing experts will conduct a start-to-finish analysis of your campaigns to make recommendations for optimizing program elements to meet business objective, including messaging, design, list segmentation and proper testing strategies.
Transactional Email Optimization
StrongMail's resident experts will help you transform your service-based messages into a powerful channel for driving incremental revenue, brand awareness and customer satisfaction. By analyzing your current transactional emails streams from a number of different aspects, including branding and formatting, personalization, and inclusion of promotional offers and relevant information, StrongMail will enable you to leverage the full potential of event-triggered messages.
Data Migration
StrongMail's resident experts expedite and manage the transition of all your email programs to StrongMail, including an inventory and transfer of all lists, links, unsubscribes and other program elements. Additionally, StrongMove will ensure proper data integration with StrongMail, as well as the consolidation of disparate data sources and reconfiguration of data sources to meet marketing requirements.
Best Practices
Email marketing best practices are constantly changing to adapt to the latest industry trends and consumer behaviors, and this educational program will enable you to implement and maintain successful email programs based on proven, up-to-date strategies. Featuring expert training and consultation in an interactive environment, this program covers such critical topics as email deliverability tactics, sender reputation and CAN-SPAM compliance.
In addition to the packages outlined above, StrongMail also offers strategic program design and creative services as stand-alone consulting engagements. For more information, contact a StrongMail representative at (800) 971-0380.
