Bounce Management
“33% of email addresses change annually.”
— Jupiter Research, 2005
Compliance with ISP blocking rules, throttling limits, SPAM filters, blacklists...is difficult. It's no longer just a matter of crafting an email and sending it to a list of recipients. Now we have to deal with the email gatekeepers that are trying to stop SPAM, spoofing, and phishing at all costs - even if it means preventing legitimate email from getting through. Fortunately, most ISP's and corporate domains let us know why they bounced an email, but it's up to the sender to fix it.
The sheer volume of email being sent today and the overwhelming amount of spam that arrives in our Inboxes is:
- forcing ISP's and corporate domains to become gatekeepers for their customers email inbox
- forcing legitimate email senders to be far more diligent in adhering to email sending best practices
- forcing email senders to monitor and control the volume of email directed to ISP's domains
- forcing email senders to monitor if their emails are getting through and fixing the cause of those that don't
This is placing a tremendous burden on the senders to manage the bounce messages that email campaigns inevitably generate and have the systems in-place and the expertise in-house needed to fix them. Intelligent bounce handling reduces the cost and simplifies the task.
“The speed of the mailings, accuracy of the reporting, unsubscribe processing and bounce-data has enabled us to target our mailings so cohesively that we frequently enjoy many multiples of industry standard open and click-through rates.”
— Simon Aloyts,
CTO, LiquidGeneration
StrongMail's Approach
StrongMail approaches this problem by simplifying and enhancing business email delivery systems with software that integrates a complete set of message delivery, tracking and management capabilities that address today's delivery challenges into a single platform. Bounce management is a combination of intelligent delivery and automated bounce message logging and analysis.
Industry leading StrongMail products include:
Smart Bounce Management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
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Live Updates provided by StrongMail keep you current on the latest throttling limits, bounce codes and other ISP rules that can keep you performing at maximum efficiency without jeopardizing your standing with the ISP. StrongMail MTA Express does not include Live Updates.
For more information about Smart Bounce Management with StrongMail Servers, visit our Products section.
Getting Smart About Bounce Management