Deliverability - Getting to the Inbox
“20% of legitimate email goes undelivered.”
— Return Path, Inc., 2005
Today's Challenges
Getting email to the Inbox isn't easy. It's no longer just a matter of sending an email to a list of recipients and assuming that it was received. There are a myriad of impediments preventing you from reaching your customers: ISP spam-filters, blacklists, client side filters and junk folders to name a few.
To make matters worse, businesses are trying to send increasingly sophisticated email-based communications on 25-year-old technology that was never intended for this kind of usage in either scope or scale. The sheer volume of email being sent today and the overwhelming amount of spam that arrives in our Inboxes is:
- forcing ISP's and corporate domains to become gatekeepers for their customers' inboxes.
- forcing legitimate email senders to be far more diligent in adhering to email sending best practices.
- forcing email senders to monitor if their emails are getting through and fixing the cause of those that don't.
This is placing a tremendous burden on the senders to have the systems in-place and the expertise in-house needed to operate in this new world of online communications.
StrongMail's Approach
StrongMail approaches this problem by simplifying and enhancing business email delivery systems with software that integrates a complete set of message delivery, tracking and management capabilities that address today's delivery challenges into a high-performance "rack-ready" appliance.
Some key features include:
Intelligent Queue Management Protocol (IQMP) to intelligently load balance email based on the health and queue status of each delivery server.
Live Updates provided by StrongMail keep you current on the latest throttling limits, bounce codes and other ISP rules that can keep you performing at maximum efficiency without jeopardizing your standing with the ISP.
Intelligent, differentiated sending enables you to manage what and how you send email to suit domain policies, protect your brand and reputation, and to ensure the regulatory compliance of your email.
Standards compliance with all the leading authentication, authorization and reputation services that help you comply with spam filters and avoid ISP blocking.
Mailbox monitoring enables you to understand the placement of your email - an understanding that is critical to your open and viewing rates.
For more information about improving deliverability with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis