According to Forrester Research, commercial email volumes will reach 838 billion marketing messages in 2013, and MediaPost pegs total email volumes in the trillions. Delivering email in today's ever-changing environment is a lot more challenging than it used to be.
In the mid to late '90s, the web and email became mainstream technologies. Yet the sending technology has changed very little in all these years. As a result, email delivery systems are stressed to the breaking point. They are being used in ways they weren't designed for and in volumes that were inconceivable 20 years ago.
Businesses today have to take extraordinary measures to ensure their emails get delivered; the government is stepping in to penalize abusers of email; ISP's and corporate domains are taking extraordinary measures to ensure, as best they can, that only legitimate emails get to their members inbox. Couple this with email users demanding that these abuses stop and allow us to use email without threat, and you start to see the perfect storm that is swirling around email as a viable communications medium.
StrongMail offers high-performance servers that replace the existing MTA technology that most email is delivered on today. StrongMail Servers are specially designed to handle the difficult tasks of high volume email delivery and management in today's ever-changing environment. The 6 key areas of email delivery that we help organizations address are:
Email Delivery
Ensure delivery of your high-volume email with commercial-grade servers designed for exceptional scalability and reliability.
Performance
Improve email delivery performance, especially for peak loads, when you need to get many millions of email messages out in a hurry.
Deliverability
Maintain compliance with ISP and corporate spam filters byy using volume/throttling limits to increase the likelihood that your emails get delivered.
Bounce Management
Sophisticated monitoring and tracking tools that help weed out bad email addresses and other causes of emails getting bounced back to the sender.
Authentication
Support for all the current and emerging email authentication protocols to ensure the authenticity of emails and that they have not been altered in transit.
