Upgrade Legacy Applications
Over the last 10 years, the web has created opportunities for new business models that drastically expand market reach, while lowering the costs of doing business. Retailers like Williams Sonoma, DVD distributors like Netflix, software authors like Intuit, and event ticket sellers like Ticketmaster have all created low cost, hyper-efficient sales models for their businesses by leveraging online commerce. Yet none of these models could succeed without the ability to confirm transactions via email.
Order acknowledgements, purchase receipts, shipment notifications are all triggered by on-line transactions. The volume of emails that can be generated by any of these types of sites is staggering, yet most email delivery infrastructure is based on 25-year old technology that was never intended for this kind of usage in either scope or scale. This presents problems for organizations in a number of ways:
- Emails get blocked by ISP's or Corporate domain spam filters
- Undelivered email results in expensive calls to the call center
- Emails delayed by performance issues create customer satisfaction problems
- New regulations require certain transactions to be tracked and logged
Today's online applications need to manage all these issues with email delivery software. Yet the underlying infrastructure, upon which these applications depend, is woefully inadequate for the increasingly sophisticated email based transactions organizations are doing today. New email infrastructure software is needed to enable these applications to handle email properly.
StrongMail's Approach
For less than other commercial alternatives, StrongMail MTA Express cleanly integrates with existing e-Commerce or CRM systems to create a seamless and efficient email delivery engine for these applications.
StrongMail MTA Express capabilities include:
Intelligent SMTP Connection Management to remote hosts to optimize connections and queues.
Asynchronous Memory-based Processing (AMP) for increased throughput, intelligent queue-level load balancing, delivery and real-time optimization.
Smart bounce management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
Standards compliance with all the leading authentication, authorization and reputation services that help you comply with spam filters and avoid ISP blocking.
For more information about integrating StrongMail Servers with your online applications, visit our Products section.
Solving the Email Deliverability Crisis