Complete Email Marketing System
“In 2006, $39 billion in sales will be driven through email marketing”
— Direct Marketing Association, 2005
Email marketing is an inexpensive and easy way to communicate with your customers. It is also terribly ineffective for most organizations. Most companies don't know that 25% of their emails don't even get delivered. Of those that do get delivered, they have no idea how many have been read, or whether the recipient took any action based on the information in the email. We all know that an email that is personalized for the recipient is more likely to be read, but it can be so difficult and slow to generate personalized emails that we just don't bother.
Effective email marketing has challenges on many fronts, including:
- Outdated email delivery technology that wasn't designed for one-to-many communications
- Managing SPAM compliance and avoiding email blocking is getting more and more difficult
- Managing data lists and keeping them current takes too much effort
- New regulations are forcing changes in email sending practices that are difficult for many organizations to implement
- Creating segmented lists from master data sources takes too long
- Personalization places so much overhead on the system that email campaigns take days to get out
- Reporting and analysis is too labor intensive
The underlying difficulties that are preventing businesses from getting more out of their email marketing activities result from using email delivery technology that is over 20 years old and was never intended for this kind of usage in either scope or scale. New email infrastructure software is making it possible for email to be the low-cost and effective means to stay in touch with your customers.
StrongMail's Approach
StrongMail combines a complete set of application and data integration tools, dynamic message assembly, high performance message delivery engine, tracking and reporting capabilities in a single "rack-ready" server. Reporting, analysis and corrective action are the first steps to updating your existing email marketing systems and improving the effectiveness of your email campaigns.
StrongMail Email Marketing Server capabilities include:
Database connectivity is provided by StrongMail's point and click connectivity to backend databases such as Oracle, SQL Server and MySQL.
Target Mailings to focus specific email campaigns on specific target audiences.
Delivery Scheduling to control when and how emails are sent out.
Real-time Campaign Visibility for constant access to real-time results of the campaign as the emails are being sent out.
Closed-loop Reporting for quick access to results of campaigns.
Campaign Analysis to measure the success of the campaign and the impact on your business.
Dynamic Message Assembly engine for high performance personalized message assembly.
Personalized Tracking Links that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link
High Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
For more information about managing email campaigns with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis