Business Intelligence Suite

Maximizing results from your email marketing campaigns requires you to go beyond standard reporting on a particular mailing’s open, click and failure rates. Only by understanding the performance of a particular recipient across numerous mailings can you create targeted messages that reflect the entire customer relationship. Leveraging advanced business intelligence (BI) tools to access and analyze customer data across multiple sources is the key for unlocking the maximum value from your customer relationships.

StrongMail Business Intelligence Suite (BIS) includes a comprehensive suite of business intelligence tools that spans the continuum of BI requirements, including interactive end-user query and reporting, dashboarding, and data analysis. BIS integrates seamlessly with Message Studio to provide visibility into all of your marketing data, thereby enhancing your ability to determine the best mix of marketing messages for your customers and develop segmentation strategies that drive better results from your marketing programs.

StrongMail BIS combines ease of use with powerful data aggregation, data mining and OLAP analysis to enable business users to meet their own business intelligence needs – all without having to burden IT or database administrators.